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The Totality of Design
What happened after the Modernistas
...in the 1980s Barcelona was also flooded with a peculiarly nitwitted and lighthearted mode of design, growing from a juncture among disco, comics, fashion, PoMo theory (or what passed for it), and Memphis mannerisms. This is the stuff with franchising clout and media appeal, and it ramps over the city like kudzu.Barcelona, Robert Hughes
If it ever occurred to God to ask contemporary Barcelona to update the Bible, the Gospel of John would start ‘In the beginning there was the Design.’ The idea of ‘total design’ (integrating decoration with design) was adopted from William Morris by the Modernistas — Gaudí designed everything down to the chairs and doorknobs of his buildings — and their contemporary heirs, with inborn Catalan flair and capitalism, leave nothing untouched or undesigned. Toilets are designed. Tapas are designed. Even the dog collars are designed.
Image by Nicolás Boullosa